About Us


99 Years of Collective Experience

Since 1995, ZMarketing has been representing security manufacturers. The principal of the company, Dave Zandan, has been a manufacturer’s representative since 1984. He has been associated with the broadcast, television, and security industry since 1973.

Always Striving For More

Z Marketing provides cost-effective marketing, sales, training, and customer support service for the lines we represent in our territories.  Through the strong relationships we created with dealers, consultants, distributors and end users in our territory, we are able to introduce new products quickly.

Our team provides system design services to dealers, consultants, and end users. We are also available to do product demos and coordinate webinars.


Our technical expertise and experience assist customers  with valuable time-saving  consultation in creating the right solution for every unique application. We like to discuss options and set realistic expectations.

Z Marketing services our accounts on a regular basis and supplements the manufacturers own advertising and promotional programs with direct mailings, emails, an updated website and participation in regional shows.

ZMarketing grows sales and customer satisfaction to create annuities that help build your business.


Dave Zandan


A native of Western Massachusetts, Dave attended the University of Massachusetts at Amherst with a major in Education (Masters Degree in Education), specializing in instructional design using photography and television. Immediately after that in 1979, after teaching at St. Joseph's College, West Hartford, CT as an Associate Professor, and doing post-graduate work at the University of Connecticut, he went to work as a regional sales manager for a manufacturer for broadcast television equipment. In 1984 Dave began his career as a manufacturer's representative when he joined the firm of FM Valenti, covering the state of Connecticut, then starting his own rep firm in 1992 to the present representing Pelco, Sanyo, American Dynamics, Nice, Keri, Silent Witness, Extreme CCTV, IFS, Comnet, GE/Interlogix, Avigilon, Video Insign  to name a few. Many of these lines were successful and either went public or were acquired.

The word of the day is Integrity...We do the right thing.


Larry Reese


Based in Oregon, Larry Reese has over 45 years experience in the security business and specializes in perimeter security and deep learning AI video analytics integrated with Cybersecure  infrastructure. Command and Control design build is another area of expertise.


Bill Letson


Bill Letson has over 20 years of experience in the physical security business. He has extensive installation and management experience from his experience with two large very successful Indian Casinos in CT. Bill designed and built one of the very first IP network camera video systems in the world using thousands of cameras with his elite team at Mohegan Sun. Since then Bill has shifted to working as a successful integrator in the local K-12 school market and with small business security systems and anti ballistic solutions.

Highly Disruptive TechnologyTM


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ZMarketing serves the Northeast region of the US. This consists of the six New England states; Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire and Vermont.

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